Training + Support + Website w/Tools = $uccess
What’s in your Toolbox
The website toolbox has basically three sections. The first is associated with building the actual website and includes a website builder (like WordPress), Templates, Search Engine Optimizer (SEO), KeyWord Tools and Link Trackers. The second contains SpamBusters like Akismet and Si Captcha. The third section is affiliated with marketing the website, a.k.a. attracting traffic, once it’s built. Here you’ll find SEO (again), Blogging and Social Linkbacks, Banner ads and eMail marketing techniques.
When it comes to building the website, you can always get an HTML reference book and code it yourself, but that is somewhat archaic, and I tell you that even though that’s the way I got started. But I’m dating myself . . . There are many good site builders out there and some of the best are associated with web hosts and blogging platforms.
Most hosting companies offer site builders that are geared toward making it easy for you to get your site up-and-running on their hosting platform. Some of these are of course better than others and I’m not going to venture into telling you what’s best for you; you’ll have to discover that on your own because it will depend on exactly what you want to do with your site.
WebSites, in general, can be static or dynamic in nature, or a combination of both. Static content seldom changes and is written/published for the ages. Dynamic content is under a somewhat constant state of change, like a blog site that get weekly or daily updates. Dynamic sites generally rank better in search engines but as you might suspect, take more time and effort to maintain.
Irregardless of which type of website you choose, there are a couple of tools you’ll need while you’re building, namely a Search Engine Optimization (SEO) tool, perhaps some templates from which to select you site framework and a keyword tool to assist with your content generation. One additional tool you’ll need in your toolbox is a Link Tracker. As you develop your content you’ll want to place some strategic links (to monetize your site) and it would be handy to be able to track which of these links is producing results.
Unfortunately, in today’s internet-world, you cannot just hang a website out there without expecting and countering numerous SPAM attacks. If you put your eMail address on your site, it will get ‘harvested’ and your inbox will get swamped with unwanted offers.
Further, if you’ve set up a blog platform you want visitors to comment on your content so you can have an open dialog with prospective buyers . . . but this is essentially an open invitation to getting all the wrong comments in order for the visitor to put up backlinks to his own site in an attempt to improve his own search engine rating.
So, how do you combat this?
By using plugins like ‘Akismet’ and ‘Si Captcha’ on your blog platform. Akismet monitors milliions of blogsites and forums watching for spambots, comment factories, buffer sites and social engineering tricks. They will then warn you when a spammer (live or automated) tries to sneak a comment past you on your blog. Si Captcha uses a ‘captcha’ image which must be manually (humanly vice bot) entered in the ‘captcha’ code box before a forum or blog comment can be accepted. These codes can also be used with registrations, logins and lost password challenges.
Now that you understand how to block other visitors’ spammy comments on your blog, one of the best ways to improve your search engine rating, and entice traffic to your blog, is through commenting on other blogs and forums, linking back to your site in the process. Leaving comments on social media sites like Facebook and Twitter with linkbacks is also good. You can also build eMail lists and publish newsletters with linkbacks or purchase banner ads in other peoples’ newsletters or blogs.
Another tool that should be included under ‘marketing’ is RapidWriter (or other similar writing tools) through which you can write and publish articles on sites like Street Articles, eZine Articles or Associated Content. Most of these types of publishing sites will allow the authors to add signature files or ‘about the author’ footnotes with linkbacks to your website, as long as you don’t get too blatant or abusive in these ‘spot commercials.’
If you have any questions, feel free to leave a note in the space below. I’ll be glad to help, and if I can’t answer your question I’ll find someone who can. Or if you want to give me some feedback, please leave your comments.
Wishing you ‘Fair Winds and Following Seas’,
Cap’n ERyc signing off.
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